Marketing Strategies for Photographers: Growing Your Client Base.

Proven Marketing Tactics for Photographers

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You think you’ve got the perfect inquiry—your ideal client—but then… nothing. Radio silence. What happened? We’ve created the perfect email to re-engage those clients 30 days after their inquiry, giving you a second chance to connect. Following up with your leads can be the magic that turns them into paying clients. Ready to add this to your workflow?

Clients ghosting you?
Time to haunt them back…

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Steal our top ten marketing tips for photographers

Marketing is a must in business, but where do you even start? If you’re forgetting certain touch points, or leaving out big things like SEO or consistency, you’re likely not reaching your ideal clients and wondering where all the inquiries are. We’re sharing our Top Ten Marketing Tips that we do ourselves, bringing in over 100 sessions per year.

Grab our free Instagram story templates

A promotional graphic offering free Instagram story templates for photographers, featuring a woman looking at her smartphone.

What if a potential client could land on your Instagram and instantly get to know you? That’s exactly what these free IG Story Templates are designed to do. Easily customize them to fit your brand and business, add buttons that link potential clients to key pages on your website, and save them in a highlight bubble. Now, anyone can click through at any time to learn more about you, your business, and the services you offer.

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What’s in our photography Client Welcome Box?

A client welcome box can make a big impact. Whether they've chosen you for their wedding, boudoir, or senior session—or decided you’re the one to photograph their family through maternity, newborn, and beyond—this is your chance to make a lasting impression. Grab the items we include in our welcome boxes, along with links to everything, and customize them to fit your business!

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Social Media Strategies to Boost Your Photography Brand

A social media post without a hook is a missed opportunity. If you don’t grab your clients’ attention, they’ll just keep scrolling, and your post will go unnoticed. There’s nothing more frustrating than putting effort into beautiful content only to see it get three likes. That’s why we’re sharing Instagram hooks you can use this week to boost your social media presence.

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Learn about Instagram pillars and how photographers use them.

Planning your Instagram can be overwhelming, so it’s tempting to just ignore it. Or you end up posting whatever’s saved on your phone, leaving your grid looking like a last-minute jumble (because it is). That’s where content pillars come in—they make it easier to plan your grid, keep it looking polished, and create a great impression on anyone visiting your profile.

A promotional image with overlaid text offering free easy prompts for babies and children, featuring a background photo of children and a woman playing outdoors.

Grab this free posing guide…

Struggling to get those perfect, natural images of little ones in your portrait sessions? We’ve got you covered! Our free posing guide is packed with creative ideas to capture authentic moments (without the fuss).